Driving the Future

Benshire New Energy Automobile Co., Ltd. is engaged in the global new energy vehicle industry, building international competitiveness with "global coverage, order-driven, and pragmatic innovation". The company's global strategic headquarters is BENSHIRE EV INTERNATIONAL PTE. LTD. located in Singapore, serving as the core hub of global business, focusing on two key functions: First, coordinating global multi-regional orders management. Relying on Singapore's advantages as an international business hub, centrally undertakes customized new energy vehicle orders from major głobal markets such as North America, Europe, the Middle East, Southeast Asia, and Africa. Through an efficient collaboration mechanism, it connects the full-link closed loop of "order demand collection R&D solution customization - production and delivery follow-up - localized services". Second, laying out long-term global development plans. Based on multi-regional business layout, it promotes standardized operations and capitalization process to lay a solid foundation. At the same time, it coordinates global resource allocation, strategic decision-making, and cross-regional industrial chain collaboration to support the large-scale expansion of business.

Centering on the headquarters' "global order + long-term planning" functions, the company has built an efficient operation network of "global coordination - multi-regional in-depth cultivation - R&D and production collaborative implementation":

- Overseas Regional Business System:

BENSHIRE EV (USA) INC. Covering North America (with Los Angeles, USA as the core), Europe, the Middle East, Southeast Asia (with Malaysia as the core), and Africa, it deeply connects with the needs of various regions through localized teams and cooperative networks. North America focuses on high-end customization and technical adaptation; Europe emphasizes regulatory compliance and intelligent function preferences; the Middle East pays attention to extreme environment adaptability, such as high-temperature and sandstorm protection; Southeast Asia highlights cost-effectiveness and road condition adaptation; Africa, in accordance with local market characteristics, focuses on solving problems such as weak infrastructure and differences in consumption capacity, providing customers with economical, practical and locally adapted models. Each regional team assists the Singapore headquarters in order development, demand refinement, compliance review, and post-delivery services, forming an order expansion and service pattern of "global coverage and regional in-depth cultivation".

- Shanghai Global R&D Center (relying on its subsidiary BENSHIRE EV (Shanghai) LTD):

As the core of technical transformation for global orders, it gathers professional R&D talents focusing on multi-scenario customization and practical experimental facilities, covering the full-chain customization capabilities of "technical adaptation, styling design, and prototype development". After receiving the global customized orders coordinated by the Singapore headquarters, it quickly links with the corresponding regional teams and customers to advance order implementation from three dimensions:

1. Technical Adaptation and Breakthrough: Specifically overcome the adaptation of three-electric technologies (battery, motor, electronic control) - for example, optimize battery energy density for the high cruising range demand in Europe, strengthen battery protection for the high-temperature environment in the Middle East, and develop a power system adapted to local charging facilities and road conditions for the African market; at the same time, solve regulatory compliance issues to ensure compliance with EU WVTA certification, North American FMVSS standards, and different access requirements of African countries.

2. Customized Styling Design: Optimize exterior and interior design based on the aesthetic preferences and actual usage scenarios of users in different regions - such as designing a more flexible cargo space layout for the Southeast Asian market, integrating a simple and fashionable styling language for the European market, and adopting scratch-resistant and easy-to-clean interior materials for the Middle Eastern and African markets. It ensures that the styling not only meets regional needs but also takes into account production feasibility and cost control.

3. Efficient Prototype Development: Based on the confirmed technical and styling solutions, quickly advance prototype R&D and testing, focusing on verifying "technical matching, production adaptability, and scenario practicality" (such as chassis adjustment testing for complex road conditions in Africa, and functional linkage verification for intelligent needs in Europe). Through small-batch prototype trial production, potential production and usage risks are avoided in advance, ensuring that customized solutions can be accurately transformed into mass-producible results.

- BENSHIRE Weihai Rongcheng Global Manufacturing Center:

As the production core for global order delivery, the 100,000-square-meter factory is built with the principles of "practical and efficient, flexible adaptation, and global compljance" After receiving the multi-regional customized orders issued by the BENSHIRE SINGAPORE, it quickly adjusts the production process relying on the reserved flexible production workstations and standardized manufacturing system. From the procurement of customized parts adapted to different regions, such as purchasing parts that meet European charging interface standards for Europe and selecting durable parts suitable for complex road conditions in Africa; to differentiated assembly and regional exclusive quality inspection, such as testing against EU environmental standards, reliability testing in extreme environments in the Middle East, and testing for vehicle cost-effectiveness and practicality in the African market, the whole process is accurately implemented in accordance with order requirements, efficiently realizing the customized delivery of "small batch, multi-specification, and cross-regional" (while controlling costs). At the same time, it stably ensures the mass production of standardized models, balancing regular orders and multi-regional customized orders, and is a key production carrier for the implementation of the headquarters' global orders.

Through the full-link collaboration of "Singapore Headquarters (global order coordination + long-term planning) → Global Multi-regional Teams (order connection + localization) → BONS Shanghai R&D (multi-scenario technical transformation) Weihai Manufacturing (global order delivery)", Benshire, with the pragmatic attitude ofapragmatic and growing enterprise, has created a global operation model of "global coverage, order-driven, and R&D-production collaboration", and is committed to becoming an international brand in China's new energy vehicle industry with "accurate customization, efficient delivery, and wide coverage".

Every letter of Benshire not only condenses the brand genes but also highly conforms to the core logic of "global order-driven and pragmatic global development":

- B = Breakthrough

Breakthrough focuses on "practical breakthrough for multi-regional order implementation": In response to differentiated needs such as European regulations, Middle Eastern environment, North American technology, and African infrastructure, the Shanghai R&D FNIHSM. Center quickly breaks through cross-regional technical adaptation problems; the BENSHIRE Weihai factory breaks the limitation of "single production mode" and ensures the efficient delivery of multi-regional customized orders through flexible production.

- E = Electric

Electric js the core carrier of global orders. When undertaking orders from various regions, the BENSHIRE WEIHAI FACTORY always takes "reliability, adaptability, and greenness" as the principle, and links the R&D and manufacturing ends to ensure that all types of electric products, such as North American high-end customized models, European compliant models, Middle Eastern weather-resistant vehicles, and African practical models, have high-efficiency and high-adaptability electric performance, and practice the concept of global sustainable transportation development.

- N = New (Innovation)

Innovation is guided by "global order demands Based on order data from North America, Europe, the Middle East, Southeast Asia, and Africa, the BENSHIRE WEIHAI FACTORY integrates the customization preferences of various regions, such as European intelligent cockpits, Middle Eastern durability needs, and African focus on price and practicality, to guide the BENSHIRE Shanghai R&D Center to carry out targeted innovation - including not only technical adaptation and regulatory compliance adaptation but also scenario-based styling design and efficient prototype development, so that technological innovation always focuses "solving multi-regional order pain points and meeting differentiated customer needs".

- S = Smart

Smart focuses on "multi-regional scenario-based adaptation": According to the order requirements of different regions, customized intelligent functions are developed. The European market optimizes multi-language interaction and EU-standard intelligent driving assistance; North America strengthens the connection of the connected car ecosystem; the Middle East simplifies the operation logic of intelligent systems in extreme environments; Africa develops simple, easy-to-use and cost-controllable intelligent functions according to local actual conditions, ensuring that the intelligent experience is in line with the user habits and usage scenarios of each region.

- H = Horizontal Globalization

With "global coverage" as the core, BENSHIRE Singapore coordinates multi-regional businesses in North America, Europe, the Middle East, Southeast Asia, and Africa. Through the mode of "regional in-depth cultivation + global collaboration", it breaks geographical restrictions and makes customized products and services reach major global new energy vehicle markets.

- I = Integrity

Integrity is the foundation of global order cooperation: BENSHIRE regional teams truthfully disclose customization capabilities, delivery cycles, product performance, and regional adaptation scope when undertaking orders - including the actual level of styling design and prototype development; the R&D and production links are strictly implemented in accordance with order agreements, without exaggeration or evasion, winning the trust of global customers with integrity and establishing a reliable international brand image.

- R = Reliability

Reliability is reflected in the "stability of the entire link of multi-regional orders": BENSHIRE Singapore accurately coordinates the cross-regional order process to avoid demand deviations; the BENSHIRE Shanghai R&D Center ensures the reliable implementation of technical solutions, styling designs, and prototype development in different markets; BENSHIRE Weihai factory guarantees the quality of customized models through regional exclusive quality inspection; finally, every order from North America, Europe, the Middle East, Southeast Asia, and Africa can be delivered on time and with quality.

- E = Endeavor

Endeavor focuses on "global order growth and lolong-term development": On the one hand, BENSHIRE continues to expand global multi-regional customized orders and improve the collaboration efficiency of "order - R&D (technical + styling + prototype) - production - delivery"; on the other hand, it steadily promotes standardized operations and capitalization planning, and accumulates strength for future development with pragmatic global business performance, realizing the dual goals of "short-term order profitability and long-term global expansion".